Salesforce is the world’s leading CRM and offers a range of communication capabilities. One such tool is SMS for Salesforce, which improves work efficiency, eliminates redundant messaging, enhances communication, and provides a personalized customer experience.
The most effective way to improve the functionality of your CRM is with a native Salesforce SMS messaging integration. You will receive SMS text messages at lightning speed, create more leads, increase productivity, and boost sales with a 100% native integration.
Because there are so many platforms available, selecting the best Salesforce SMS integration can be quite a task. Each one has a unique feature set, appearance, and feel. The information in this guide will help you choose the best SMS option for your business.
The Value of a Native Salesforce SMS Integration
The definition of ‘integrated’ as it relates to SMS providers can differ greatly. The outcomes they provide also differ, which is not surprising. Using Salesforce development tools, the most effective Salesforce SMS integrations are the ones that are created and run smoothly in pre-existing CRM settings. Along with enterprise-grade features designed for scalability and availability, top SMS integrations function as a true native integration within your Salesforce CRM.
Features to consider while choosing a Salesforce SMS texting solution include:
100% Native Salesforce Integration
When integrating SMS messaging with Salesforce, it is vital to consider interoperability. Applications developed directly within Salesforce’s development environment are referred to as native integration. Compatibility, excellent performance, and unwavering security are ensured while using their tried-and-true CRM architecture and solutions.
Salesforce integration is promoted by a lot of SMS messaging companies. Making clear exactly what is being presented is always critical. These so-called integrations are frequently only data connections that allow your Salesforce account and the vendor’s application to sync contact information.
Some businesses connect Salesforce to their messaging systems using third-party backend automation technologies. These third-party apps are rarely the greatest choice for SMS text messaging, despite being helpful overall.
The entire cost of ownership can mount up rapidly since every request—both inbound and outbound—counts as a transaction. Custom integrations are made simpler by these third-party automation systems, but there may be unanticipated side effects. At times, delays in message delivery can last up to ten minutes, which can be a deal-breaker for many businesses.
Most of the solutions in the market are not native to Salesforce. They require sending SMS via the infrastructure of the supplier rather than your own. By sending and receiving SMS directly from within your Salesforce environment, truly native integration removes these flaws, lags, and additional work.
Ease of Use
The need for add-on accounts or training is eliminated when SMS solutions are natively integrated. With native integration, the learning curve that comes with using an external third-party solution is eliminated for users who are already familiar with Salesforce.
Your staff productivity will improve, and your IT team will have less work to do if everyone is on the same page and is accustomed to the messaging interface.
Enterprise-Grade Security
Robust security and granular access control are a part of native integration. Though useful for smaller programs as well, these enterprise-grade texting features were created with huge enterprises in mind. The stringent security guidelines that are integral to the Salesforce platform must be adhered to by native integrations.
Within the boundaries of your current Salesforce instance, data processing and storage take place. The likelihood of a security breach or other major problems is greatly decreased by local control.
Enhanced Performance
Native apps function more effectively and are less prone to errors or incompatibilities since they are fully contained within the user’s Salesforce instance. Not only do you leverage Salesforce’s legendary uptime and performance, but you also get access to specialized features of the platform.
By choosing native SMS integrations, businesses lower their risk of provider outage-related downtime. Data exchange becomes seamless as native apps are integrated into your Salesforce environment.
IT infrastructure
It’s crucial to confirm that your SMS provider is situated in a secure cloud-based environment with comparable uptime and performance metrics to benefit from these features.
Uncompromised Compatibility
Native apps easily interface with other Salesforce apps because they are developed on the same development platform. Additionally, access to practically endless options is provided by robust API and custom-coding features.
You have the option to build your own CRM application or integrate with already-existing ones. You can be sure that each will collaborate seamlessly with the others in the Salesforce environment, regardless of your particular needs.
CRM Services as Custom Objects
Salesforce’s data processing mechanism is one of its stand-out features. Salesforce categorizes each sort of data as a distinct entity using native apps. This indicates that in the CRM database, contacts, phone conversations, and email communications are all distinct entities.
Choose suppliers that provide native integration of SMS custom objects when choosing a Salesforce SMS integration partner. By doing this, system efficiency is increased, data security is strengthened, and creating reports, triggers, and custom actions is simplified.
A2P 10DLC vs. Short Code
An aspect of SMS text integration that is frequently misinterpreted is the distinction between short codes and application-to-person 10 10-digit long Codes (A2P 10DLC). Let’s examine these words in more detail and see how they may affect your company.
A2P 10DLC
Businesses and individuals can text each other directly and, in both directions, using the Application-to-Person 10-Digit Long Code.
Enabling text from a phone number, including one that customers may already be familiar with (or save in their contact list), is one advantage of 10DLC. To foster customer trust, you can also use a local area code. In order to maximize engagement in real time, the phone number can also be used as a simple means for a customer to call back and be connected directly to the relevant service rep.
10DLC facilitates smooth two-way communication at scale and is designed to provide a more personalized experience. A2P 10DLC is an approved service that offers insight into message origin. It is a crucial component of the carriers’ anti-spam framework.
Short Codes
Five- or six-digit numbers known as ‘short codes’ are typically used for marketing, notifications and alerts, and one-way bulk messaging. Short Codes enable companies to deliver up to millions of messages at once, despite the fact that they are fairly impersonal.
Your company will have no control over the short code assigned to you if you opt for this. That special number will remain your organization’s property for as long as you wish to utilize it after it has been assigned by the Common Short Code Administration (CSCA).
You can also choose your unique number sequence (if it’s available) by purchasing a vanity short code. This enables you to obtain a Short Code that is associated with your company and is simpler for subscribers to recall. For instance, you may look for the Short Code “40550” if these were the last 5 digits of your 10DLC.
Finding a service that offers the entire spectrum of possibilities is ideal. In this manner, you can use vanity short codes, random short codes, and 10DLC to suit a variety of business use cases and give your engagement approach the most flexibility possible.
SMS Messaging Service and Support
To maximize the value of your investment in Salesforce SMS, however, appropriate initial setup and continuing support are essential.
Choose SMS integration partners who have developed their technology instead of just connecting to another SMS API. Real enterprise-grade SMS providers have their proprietary SMS API and its documentation, and keep direct carrier connections. This not only ensures better pricing and performance, but it also ensures that your technical team can work with an experienced developer to implement the SMS integration correctly.
To assist with integrating new services or moving away from outdated ones, the best SMS provider has specialized installation teams. Software wizards should be integrated into enterprise SMS solutions to guide users through routine operations and assist administrators in resolving frequent issues.
Having access to support agents who are familiar with the requirements of big enterprises and organizations is crucial. Language hurdles and support hours that don’t correspond with local business standards are common issues with many of the platforms that are now available. Customers may experience unnecessary headaches as a result of issues remaining unresolved for longer than required.
Scalability and Pricing
It is critical to align with a partner with direct carrier connections and have experience in dealing with large message volumes (typically in millions per month). This supplier should also offer bulk pricing as your business grows.
Because they mostly cater to small firms, many SMS messaging providers are unfamiliar with the problems that arise from large SMS volumes, such as delivery delays and queuing issues. Make sure the vendor you choose has a core platform that can manage large volumes and has cloud-based features to increase processing speed and bandwidth.
GirikSMS – Salesforce SMS Integration Experts
GirikSMS is an enterprise-grade, 100% Salesforce native SMS messaging platform that is purpose-built for large businesses while making things simple for smaller ones.
GirikSMS is the platform of choice for businesses that are looking for deeper and more meaningful customer engagement at scale.
Texting with short codes and 10DLC concatenated in one thread is made easy with GirikSMS. Companies can easily engage in one-on-one text chats at scale after sending bulk text messages.
GirikSMS has direct partnerships with cellular carriers. By lowering possible points of failure and dependency on outside parties, this improves deliverability for our customers. We are able to offer services at a far cheaper cost than our competitors, thanks to our direct carrier connections.
We provide tech support locally in the United States, the UK, the EU, Australia, and India from developers and professionals with extensive expertise in the particular requirements of enterprise businesses.
Check Out What GirikSMS Can Do for Your Organization
Our professionals will be happy to demonstrate our Salesforce SMS integration capabilities if you’re prepared to incorporate SMS messaging into your current communications and IT setup. We’ll demonstrate how your company can be enhanced by the top SMS enterprise-grade platform on the market, which boasts state-of-the-art capabilities. Get your basic 30-minute demo scheduled by getting in touch with us right now.